Product Design Principal

&

Design Operations Leader

I am a Product Design Principal and Design Operations Leader. Designing usable and intuitive digital product for 17 years across multiple industries and platforms. Innovation and production with SaaS, e-Commerce, B2C, and B2B digital products. Strong at unifying brand identity across products and design operations. I have honed my skills in UX design, consistently showcasing best practices to deliver engaging and user-friendly digital experiences. With a keen eye for detail and a deep understanding of user needs, I will continue to push the boundaries of UX design, delivering solutions that not only meet but exceed customer expectations.

2021

Developed a user-centric mobile application for Bronco enthusiasts to enhance their driving experience and community engagement.

2024

Engaging ways to help customers learn how to play complex games. To grow engagement and drive excitement for deeper brand experiences.  

2024

Redesigned the Gatherer platform to enhance user experience for Magic the Gathering players, facilitating easier card searches and deck building.

I am very dedicated & passionate about everything related to digital design and strategy for digital products. Over 17 years of experience in the design industry I have worked a lot with types of products, industries, and design platforms to meet the needs to engage deeper with customers

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Work Collaborations

About Me

Wizards of the Coast/Hasbro

UX Principle Designer

03/2024 - 09/2024 

Wizards of the Coast / Hasbro

UX Design Manager

06/2022 - 03/2024 

Stellantis (FCA)

UX Design Manager

08/2021 - 06/2022 

Ford Motor Company

Experience Lead

03/2018 - 06/2021 

Harman International

UX & UI Designer

06/2015 - 03/2018 

My Experiences

Let's work together, I'm open for full time or contract positions

I have product innovation and production with SaaS, e-Commerce, B2C, and B2B digital products. Strong at unifying brand identity across products and design operations.

Testimonials

Feedback and recommendations I have gathered from my colleagues over the years of my service in the industry.  Read More

Oct, 02 2024
CSM | CSPO | Agile Coach |PMO Director

    Craig Wattie
    Craig Wattie

    CSM | CSPO | Agile Coach |PMO Director

    It was a privilege to work with Sarah as managers and leaders at Wizards of the Coast. To say she was dedicated and passionate would be an understatement. She always advocated for our users and put their experience first. We collaborated together on improving the overall delivery process as well as establishing quality benchmarks for the senior leadership team, and I always appreciated her honesty but also flexibility as required. Anyone bringing her on is gaining a valuable, experienced and committed team member!

    Aug, 03 2024
    Digital Art Director

      Mat von Ehrenkrook
      Mat von Ehrenkrook

      Digital Art Director at Wizard of the Coast

      Sarah is a wizard when it comes to UX systems and strategy. Creating the first company wide asset library and UI standards across all channels and digital touch points. If you need someone to build your company a digital infrastructure, this is your person

        Johan Schmitzele

        Head Of Marketing Blucorp

        Ferran provided helpful suggestions to improve the performance and user experience of my website. I am very satisfied with the service and results of the work provided, and I will definitely recommend Ferran to anyone who needs quality web design services at affordable prices.

        Aug 02 2024
        UX Designer

          Shaunte Smith
          Shaunte Smith

          UX Designer at Wizards of the Coast

          I am delighted to give this recommendation for Sarah Ables, who was an invaluable asset to our team. As our UX Manager, Sarah not only demonstrated an unwavering passion for design but also was a transformative force in reshaping our organizational culture towards a deeper appreciation for user experience. Sarah is a true advocate for UX, she consistently championed its importance and ensured that it was integrated into all our projects. Her efforts not only elevated the quality of our designs but also contributed to a more user-centric approach that resonated across the organization. Beyond her advocacy, Sarah is an exceptional people person and leader. Her ability to inspire and lead cross-functional teams has been instrumental in fostering a collaborative and innovative work environment. She has a remarkable talent for bringing out the best in her team members, fostering creativity, and encouraging open communication. As a teacher and coach, Sarah excels in sharing her wealth of knowledge and expertise in UX design. She has played a pivotal role in developing the skills of team members and creating an environment where continuous learning is not only encouraged but embraced. In summary, I highly recommend Sarah for any UX leadership, principal, or senior position. She is a visionary leader, a passionate advocate for design, and an exemplary team player. Her impact on our organization has been profound, leaving a lasting legacy of improved UX practices and a culture that values the user experience at its core. It has been a pleasure working under her leadership, and I am confident that she will continue to excel in any future endeavors.