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Bronco App

  • LEAD UX DESIGNER
  • MOBILE DESIGN
  • WEB DESIGN
  • IN-VEHICLE DESIGN

Overview

The Bronco App provides drivers with real-time vehicle diagnostics, off-road navigation, trail creation, and a platform to connect with fellow Bronco owners. I collaborated with cross-functional teams to design an intuitive interface that reflects the rugged yet modern essence of the Bronco brand.

Company & Team

Ford Motor Company

  • Myself as Lead Designer
  • 2 UX Designers, 1 Researcher
  • Head of Product
  • Head of Engineering
  • Head of Enthusiast Drivers
    ​

Year

2019-2021

Skills Used & Artifacts

  • User experience design
  • User testing/research
  • Workshop facilitation
  • Low fidelity sketches
  • Prototyping in InVision
  • Information architecture
  • Feature prioritization matrix
  • Competitor benchmarking

  • Medium fidelity comps
  • Wireflows
  • High fidelity concepts
  • Usability testing
  • Design system component creation
  • Creating components for projected vehicle apps
  • Wire-flows for legal review
  • Clickable prototypes for copywriting and developers
Customer Journey
Customer Journey

Novice Off Road Customer Journey

Concept Sketch
Concept Sketch

Sketches of mobile to vehicle controls.  

Mobile Concept Sketch
Mobile Concept Sketch

Mobile Concept Sketch

Website Wireframe
Website Wireframe

Website wireframe concept

Mobile Architecture
Mobile Architecture

Mobile architecture guide for requirements

Mobile Feature Iterations
Mobile Feature Iterations

Mobile Feature Iterations

Design System
Design System

Design System

Final Mobile Designs
Final Mobile Designs

Final Mobile Designs

Final In-Vehicle Designs
Final In-Vehicle Designs

Final In-Vehicle Designs - Example Waypoints

Video Telematics Overlay
Video Telematics Overlay

 Telemetry Media - Post Ride video 

Objectives

  • Deliver real-time vehicle diagnostics to users.
  • Integrate off-road navigation tailored for adventure seekers.
  • Foster a community platform for Bronco enthusiasts.

Key Feature

  • Real-Time Diagnostics: Users can monitor vehicle health, receive maintenance alerts, and access performance data.
  • Off-Road Navigation: Custom maps with trail recommendations, difficulty levels, and GPS tracking.
  • Community Hub: A space for users to share experiences, photos, and organize events.
  • Personalization: Options for users to customize their app interface and preferences.

Outcome

The app received positive feedback for its intuitive design and comprehensive features, leading to a 30% increase in user engagement within the first quarter post-launch.

Cross Platform

User Centric

Mobile Design

App Design

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ADDRESS

FARMINGTON HILLS, MI

EMAIL

[email protected]

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