Living & Learning Center

Overview

Worked closely with the amazing founder Rachelle Vartanian to rebranding her foundation and helping with redesign of website and overall branding. Today this logo I created symbolizes the loving community Rachelle and team have brought together. Living and Learning Enrichment Center’s vision is to become the nation’s model in supporting the highest quality of life for people with disabilities and their families.

This place holds such a dear place in my own heart, which became the inspiration for the logo. My own son was diagnosed at age 5 with autism and we sought out a community that understood what we were going through and offered support when we needed it the most. My first encounter with Rachelle was when my son Keegan was in her classroom. I instantly felt seen by someone who was dealing with the same issues I was as a parent of a child on the spectrum. Which is why I felt compelled to help where I could get her dream into reality. It started with a rebranding process and giving designs for building out a new website with clear user experience. I gave all assets and branding guidelines to them as a gift for the work they do.

Company & Team

Living & Learning Center

  • Myself as Head Designer
  • Lead WordPress Developer.

Year

2018 / 2months

Skills Used & Artifacts

  • User experience design
  • Prototyping in InVision
  • Wire-flows
  • High fidelity comps
  • Visual design and component creation
  • Branding logo and guidelines for marketing

Objectives

  • Building a new brand identity, one that could be used to promote the growing non-profit.
  • Audit old site and update new with better usability and accessibility standards.
  • Give the non-profit a way to carry on with their website without needing to hire full time. 

Key Feature

  • Logo and Brand Creation: Previous logo didn’t have a clear picture of the group or it’s services.
  • New updated website: Updating their site into a WordPress to give them more freedom to make updates. 

Outcome

After launching the new look and branding I created for Living & Learning they have turned their non profit into something really special. Read more about them here.

Brand Design

Responsive Web Design

User Centric