Customizing Maps Experience

Overview

This feature offers a customized map experience tailored to the car type and driving activity, ensuring a more intuitive and relevant navigation experience. By understanding key customer personas, the solution is designed to meet the specific needs of different drivers. Customers can plan trips on mobile for EVs or performance vehicles, with seamless integration reflecting their routes in the vehicle. Through mobile planning, custom driving experiences, and real-time adjustments, users can create a highly personalized journey that not only adapts to their needs but also showcases the vehicle’s advanced technological capabilities.

Company & Team

Ford Motor Company

Myself as Senior Designer
Head of Product
Software Engineers
Mapbox Vendor

Year

2018/ 3 months

Skills Used & Artifacts

User experience design
Visual design
Map design patterns in Mapbox
High fidelity comps
Graphic designs
Design operations

Track Map in Mobile

Accessing the track maps within the mobile app and selecting it to send to vehicle.

Track In-Vehicle Dashboard

Once sent to the vehicle you will see the map update in the Mach-E

On Track Racing Screen

Once arriving at the track the map would include feature to show your racing enthusiast their stats and best times.

EV Mobile Experience

Ability to switch map experiences based on need or car type.

EV In-Vehicle Screen

EV screen that allowed for trip planning and customizing your journey.

EV Vehicle Overview

Functional end of trip data would show where you saved power and time.

Objectives

Create a dynamic interface with real-time updates.
Enable users to set route preferences tailored to their unique needs.
Incorporate accessibility-focused design principles.

Key Feature

Route Customization: Options for eco-routes, fastest, or toll-free navigation.
Real-Time Updates: Integrates traffic patterns and hazards dynamically.
Custom Experiences: Based on vehicle type you can have map experience based on car type and activity.
Trip Planning for EV’s: Planning trips on mobile for EV’s or performance vehicles and then having them reflect in the vehicle.

Outcome

The new map experience received accolades for inclusivity and practicality, leading to a bringing the Bronco app experience to life. Showing the advantage that themed map experiences could bring enthusiast.