Subaru Infotainment

Overview

The Bronco App provides drivers with real-time vehicle diagnostics, off-road navigation, trail creation, and a platform to connect with fellow Bronco owners. I collaborated with cross-functional teams to design an intuitive interface that reflects the rugged yet modern essence of the Bronco brand.

Company & Team

Harman International

Myself as Senior UX & Visual Designer
Design Principal Lead
Head of Product
Head of Engineering
Subaru Partners

Year

2017-2018

Skills Used & Artifacts

User experience design
Diary study
Workshop facilitation
Low fidelity sketches
Prototyping in Axure RP
Competitor benchmarking

Medium fidelity comps
Wireflows
High fidelity concepts
Design operations and guidelines
Mood board for design inspiration to client

Feature Interaction Diagram

Feature interaction diagram for approval by Subaru team. Driver profile flow.

Design Iteration Concepts

I created a lot of different design concepts early on to show the possibilities per vehicle line.

Mood board Concept

We used mood boards to show clients different ways we can look at color and texture to bring into the design.

Audio Interaction Flow

Showing the flow for audio access in the system.

Concept Art

More concept art for updating and themes.

Final Design Concepts

Once we settled on a design direction it was my responsibility to update all the screen in the system with the new look.

Objectives

Enhance navigation and media functionality for ease of use.
Minimize driver distraction with clear, simple design principles.
Create a seamless experience across all infotainment features.
Give system updated look along with new features.

Key Feature

Voice Control Integration: Enables hands-free access to key features, enhancing safety.
Simplified Navigation Interface: Redesigned menus to reduce clicks for common tasks.
Personalized User Profiles: Allows drivers to save preferences for climate, radio presets, and routes.
Improved Media Accessibility: Integrated streaming services and simplified in-drive music controls.
Regional Specific Features: Television podcasting channels, Sirius XM, and navigation details.

Outcome

The redesigned system significantly improved usability and received high praise during testing, resulting in a 25% increase in user satisfaction surveys post-launch.