Let's Talk

Daily Commute

  • SENIOR UX DESIGNER
  • IN-VEHICLE DESIGN
  • DRIVING EXPERIENCES
  • MOBILE DESIGN

Overview

Enhancing the commuting experience through technology-driven solutions by streamlining navigation to reduce friction and optimize routes. Predictive data anticipates traffic, weather, and road closures, saving customers time and minimizing stress.

Company & Team

Ford Motor Company

  • Myself as Senior UX & Visual Designer
  • Head of Navigation Products​

Year

2019/ 2.5 months

Skills Used & Artifacts

  • User experience design
  • Design operations lead
  • journey map creation from research data
  • Low fidelity sketches
  • Prototyping  
  • High fidelity concepts
  • Graphic design
  • Wire-framing
Commute Customer Journey
Commute Customer Journey

Daily commuter customer journey based on researched personas. 

Early In-Vehicle Sketches
Early In-Vehicle Sketches

Early concepts showing in-vehicle  routing needs after accident while in route.  

Early Sketches of Mobile
Early Sketches of Mobile

Showing mobile controls of adding waypoints along your planned route.

Ask Alexa In-Vehicle
Ask Alexa In-Vehicle

Showcasing how to communicate with systems Alexa for saved routes. 

In Route Updates
In Route Updates

Real time updates on favorite places to visit along a given route in a daily routine. 

Mobile Chat Assistant
Mobile Chat Assistant

Personalized messaging from your vehicle that allows the customer to chat with their car. 

Objectives

  • Streamlined Navigation: Reducing friction in travel with efficient route optimization.
  • Predictive Conditions: Leveraging data to anticipate and mitigate delays from traffic, weather, and road closures.
  • Personalized Engagement: Using vehicle intelligence and mobile platforms to offer tailored recommendations and experiences.
  • Empowerment Through Control: Providing tools for real-time route adjustments and personalized commute management.

Key Feature

  • Real Time Updates: Customers would get if opted in, real time weather and road conditions that would be sent to them if impeding on their daily commute.
  • Mobile Chat to Vehicle Communication: Text message alerts or warnings about road conditions sent via text with ways to integrate it into the vehicle start / stop times and route updates. 
  • Routing Updates: Using voice AI like Alexa being able to give hands free updates to include stops around your route or updates to route. 

Outcome

The infotainment system received positive feedback for its flexibility and user-centric design, leading to its adoption in multiple vehicle models. As as result of the hard work from myself and the development team we won the business and we granted the contract. We were competing with several other suppliers at that time. 

Mobile Design

Chat AI design

In- Vehicle Design

HAVE PROJECT IN MIND ?

Let's Talk !

IT’S TIME TO START MAKING SOMETHING AMAZING TOGETHER.

CONNECT WITH ME

SITE MAP

SOCIALS

ADDRESS

FARMINGTON HILLS, MI

EMAIL

[email protected]

COPYRIGHT © SARAH ABLES 2025 ALL RIGHTS RESERVED.