E-Commerce In-Vehicle

Overview

As our company recognized the growing trend of connected vehicles, I helped with the early concepts for integrate e-commerce capabilities into the driving experience. I collaborated with automotive engineers and retail partners to design a seamless and safe user interface for in-vehicle transactions.

Company & Team

Ford Motor Company

Myself as Lead Designer
E-Commerce Partner
Vehicle Design Team
Senior Product Manager
Engineering Leads

Year

2019-2020/ 10 months

Skills Used & Artifacts

User experience design
Low fidelity sketches
Wireflows
High fidelity concepts
Clickable prototypes for developers
Recreation of in -vehicle system

Ordering Wireflow

Retail Selection Screen

Recent Order Screen

Edit Item Selection Screen

Cart Check - Out Screen

Navigation to Pick-up

Objectives

Integrate a secure payment system within the vehicle’s infotainment.
Ensure minimal driver distraction with intuitive design.
Partner with retailers to offer a variety of services.

Key Feature

Voice-Activated Purchases: Allows drivers to make hands-free transactions.
Location-Based Offers: Provides users with deals relevant to their current location.
Order Ahead: Enables users to place orders for pickup en route.
Secure Payment Integration: Ensures all transactions are encrypted and safe.

Outcome

The platform was successfully piloted and value was shown however it didn’t go further with my team once we proved it out.

E-Commerce In-Vehicle

Overview

Company & Team

Year

Skills Used & Artifacts

Ordering Wireflow

Retail Selection Screen

Recent Order Screen

Edit Item Selection Screen

Cart Check - Out Screen

Navigation to Pick-up

Objectives

Key Feature

Outcome

E-Commerce

User Centric

Vehicle System Design

Safety Design

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ADDRESS

FARMINGTON HILLS, MI

EMAIL

[email protected]